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Care and the customer
   We are doctors. Our job is to provide health care to all those who need it. Our customers are our patients, who seek healthy life. They are the consumers of our product. We sell them our expertise and advice. They buy it from us. But what if they are not able to afford what we are to offer to them? What if our product gets out of their reach? It will be a disaster not only for the customer as it would mean increased morbidity but also spell disaster for the other partner in the relationship that is us the doctors. Solutions in the next post...

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