I have always believed that media has a far greater role in shaping a society today than it ever had in the past. It can make people believe in things that don't exist or that might exist. It can make us dream for the good or the worse. But why is it that media has become so influential in my world?
I think it so because all that we see on the television screen today seems very plausible. All the cars, clothes, houses and women seem plausible existence to the viewers of today as compared to those of yester years. The world has shrunk into a true global village and all that happens in the developed world is actually felt by the viewer in the developing world. With all the live streams and audio video content on the air we can actually feel our presence in the center of any situation. This changes things a lot from a layman's perspective. Earlier when we saw huge cars, seamless roads, large casinos, colourful vibrant beach fronts on the TV screen we could not associate ourselves with them in real world. All that was visualized was thought of as a fragment of imagination only achievable in the world of fiction. So the viewers were content.
Things are different today. Most of the things that we see on the television seem very much possible in the world. This changes the situation a lot. Now if there is something out there that we don't have but adds to our comfort level we can try and get it for ourselves with little more effort. We can get a bigger better car if we tried more. We can get a bigger better bungalow if we earned more and we can get a blossoming beautiful beauty if we travelled more. So with all these possibilities we start trying harder. At one point in time we loose the distinction between right and wrong and start running after all that could be possible. If media is showing it then it must be possible and if it is possible then i have to have it, no matter what.
It is small wonder to me now when i see uneducated lot of my country blindly trying to be influenced by the trends of today. It is not their fault but they only know that they can achieve plausible things as long as they tried. They are trying.
This mindset is in great advantage for the fashion industry and the likes. If i know i can be Brad Pitt i will try and become Brad Pitt no matter how much effort it takes on my part.
I think it so because all that we see on the television screen today seems very plausible. All the cars, clothes, houses and women seem plausible existence to the viewers of today as compared to those of yester years. The world has shrunk into a true global village and all that happens in the developed world is actually felt by the viewer in the developing world. With all the live streams and audio video content on the air we can actually feel our presence in the center of any situation. This changes things a lot from a layman's perspective. Earlier when we saw huge cars, seamless roads, large casinos, colourful vibrant beach fronts on the TV screen we could not associate ourselves with them in real world. All that was visualized was thought of as a fragment of imagination only achievable in the world of fiction. So the viewers were content.
Things are different today. Most of the things that we see on the television seem very much possible in the world. This changes the situation a lot. Now if there is something out there that we don't have but adds to our comfort level we can try and get it for ourselves with little more effort. We can get a bigger better car if we tried more. We can get a bigger better bungalow if we earned more and we can get a blossoming beautiful beauty if we travelled more. So with all these possibilities we start trying harder. At one point in time we loose the distinction between right and wrong and start running after all that could be possible. If media is showing it then it must be possible and if it is possible then i have to have it, no matter what.
It is small wonder to me now when i see uneducated lot of my country blindly trying to be influenced by the trends of today. It is not their fault but they only know that they can achieve plausible things as long as they tried. They are trying.
This mindset is in great advantage for the fashion industry and the likes. If i know i can be Brad Pitt i will try and become Brad Pitt no matter how much effort it takes on my part.
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